Voice and tone project as part of preparatory work for the WWA Style Guide included within the WWA Rebrand Project
Ward Williams Associates (WWA) are property and construction consultants who have been working across the UK and overseas for nearly 50 years and, as a B Corporation, they are driven by the desire to influence a more sustainable built environment including positively impacting future generations.
case study:
Scope:
skills:
tools:
timeline:
Voice and Tone work prepared for external agency as start of WWA Style Guide and to inform brand identity project
WWA lead on Brand Style Guide and Brand Book, liaising with external agency
Voice and Tone Chart, Style Guide, Workshop facilitator
Miro, Notion, Powerpoint
Ongoing. Initial Voice and Tone work completed in May 2023
problem
solution
WWA is undertaking a major rebranding exercise in conjunction with an external agency to produce a brand identity that reflects the WWA commitment to using business as a force for good
Producing a WWA Style Guide will ensure consistency of the brand personality across all outputs. The Voice and Tone work is the initial phase of the work for the Style Guide and will inform the brand identity redesign.
workshops
I facilitated small workshops with staff and the senior management team to uncover key themes, phrases and terminology around the internal view of WWA. These early workshops fed into the Voice and Tone Chart, Voice Values, Voice Characteristics and the first and early iteration of the WWA Style Guide.
presentation
The external agency requested a summary of the voice project as a presentation to feed into their brand strategy guide which will inform the new brand identity. The summary slides are shown below.
next steps
The Rebrand project is currently in the brand identity phase with the external agency and my WWA colleague is taking the lead on this phase. On completion of the visual identity work, I will pick up the project for further development of the Style Guide and production of the WWA Brand Book.
